爱情公寓3

图：知名中国越野跑选手申加升开始新旅程了。撰稿 八爷2026年3月25日，法国知名运动品牌Salomon萨洛蒙正式宣布中国越野跑明星选手申加升加入Team Salomon。世上没有无缘无故的爱，也没有无缘无故的一拍即合。想起一个画面：2023年9月，阿尔卑斯山下小镇霞慕尼，UTMB的终点拱门下，申加升以中国选手在CCC组别最好成绩过线后、拿到亚军后，没有振臂高呼，而是先弯下腰抱起了等在路边的儿子，妻子Zoe站在一旁，眼泛泪光。

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    A BYD flagship store at the Ulmen car dealership on H?herweg Auto Mile in Düsseldorf, Germany, with new cars on display out front. Photo: VCG
Germany's industrial woes have increasingly become a hot topic of discussion. The latest Engineer Monitor report from professional association Verein Deutscher Ingenieure and the German Economic Institute offers a new look at the issue.
The report showed that there were 58,392 unemployed individuals in the engineering and information technology (IT) professions in the fourth quarter of 2025, the highest level since the survey began in 2011. 
Compared with the previous year, the number of unemployed increased by 16.7 percent, according to German media reports on Sunday.
These figures lay bare the challenges confronting the country's manufacturing sector. The reasons for the industrial woes are multiple. The soaring energy costs caused by geopolitical conflicts, the decline in exports caused by rising protectionism and low external demand, and the structural pain caused by industrial chain restructuring are all squeezing the space of German manufacturing.
Manufacturing is the backbone of Germany's economy, and engineers and IT specialists constitute the core force that sustains this pillar. For decades, the country's reputation for "Made in Germany" excellence was built on the expertise of these skilled professionals. Regardless of the macroeconomic ups and downs, preserving the stability and continuity of its industrial talent pool represents a strategic bottom line for Germany. 
Should large numbers of highly skilled technical professionals leave the industry or sit idle, industrial research and development (R&D) and production cycles will be disrupted. Over the longer term, such a waste of human capital will erode Germany's industrial innovation capacity and, ultimately, undermine the foundations of its global competitiveness.
In this context, the urgent task for Germany is to create sufficient quality positions for its technical talent. Should it fail to do so in the short term, then Germany needs to embrace a more open‑minded development approach. Shoring up its manufacturing base cannot be achieved solely through protecting domestic companies; it also requires a significant expansion of effective investment to create enough high‑quality jobs that can attract and retain skilled talent.
This is exactly where China‑Germany cooperation could deliver tangible results. According to the FDI Report 2025 published by Germany Trade & Invest (GTAI), the total number of foreign investment projects in Germany fell 9.3 percent overall to 1,564 in 2025. Nonetheless, Chinese companies became the largest source of foreign investment projects in Germany in 2025, overtaking the US for the first time since 2017. 
Chinese companies launched 228 investment projects in Germany in 2025, up 14.6 percent year-on-year. More than one in five Chinese investment projects involved production and R&D activities, above the overall average for foreign investment projects in Germany. This is a sign that Chinese firms are deepening their integration into the local industrial base, according to GTAI.
Observers noted the trend, pointing out that China is becoming an important force in driving German re‑industrialization. In industries where Germany urgently needs to rebuild its competitive edge, such as electric vehicles, batteries, energy technology, digital manufacturing, and automation, China is emerging as an increasingly significant complementary partner. In these critical areas that will determine industrial competitiveness in the coming decades, the relationship between China and Germany is not merely one of rivalry; there are clear and substantial complementarities. Germany still boasts world‑leading engineering expertise, precision manufacturing capabilities, and a strategic location at the heart of the European market. 
China has complete and highly integrated supply chains for raw materials and intermediate goods and large capacity for increasing production. When Chinese automakers set up R&D centers in Germany, or when Chinese tech firms collaborate with German factories to build smart production lines, the beneficiaries are not only the Chinese companies but also the German engineers who would otherwise face redundancy.
Cross‑border investment cannot flourish without a sound policy environment. Chinese companies are apparently willing to develop in Germany, but it can only happen on the premise that the German side provides a fair, reasonable and predictable business environment, reduces non-market interference in commercial activities, and allows capital to operate in accordance with market rules.
If the two countries are able to reach a deeper level of cooperation in investment, many of Germany's trade‑related concerns may well find more pragmatic solutions. The deep integration of industrial value chains would facilitate two‑way trade, creating renewed momentum for German exports of machinery, vehicles, chemicals, and other competitive products to China.
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三 | 那温馨的一幕被镜头捕捉，成了让人印象深刻的一幕。这种中国越野跑选手越来越能展现的集先锋、坚毅、浪漫、温情于一身的气质，跟Salomon是一致的。能被国际顶级运动品牌看上，当然是申加升努力的回报。21岁从宁夏专业队退出时，申加升的运动员生涯似乎走到了尽头，没人知道他是谁。

四 | 命运的转折发生在一场贵州的越野赛上——他路过参赛，拿了亚军，还有一笔奖金。

五 | 更关键的是他认识了新朋友祁敏。两个年轻人后来在大理租房子，围着苍山训练。那时候他们比较拮据，维持日常生活都靠很寒酸的比赛奖金。

六 | 山河湖海见证了他们熬过最艰难的岁月。2017年，申加升比了35场比赛，拿了19个冠军。这个数字放在今天依然惊人。

七 | 环贡嘎山百公里，他的首个百公里，11小时04秒，刷新赛道纪录。高黎贡山125公里，13小时36分11秒，战胜日本选手。他像一匹野马从云南的大山里冲出来，速度之快让整个中国越野圈都来不及反应。随后，他在海外赛场的持续输出让世界看到了。2019年意大利Lavaredo亚军，2022年艾格峰超级越野赛冠军，同年的UTMB CCC组第4名，2023年西部100第4名——刷新了中国选手在该赛事的最佳成绩，然后是UTMB CCC组亚军。

八 | 几年时间里，从陪练到国际精英，从“奖牌收割机”到ITRA表现分突破900分大关，申加升完成了一个中国越野跑运动员几乎不可能完成的进化。当然，申加升也跑到了很多国际一线品牌面前。

九 | 如果平时有关注他，就能感受到他身上有很多明星运动员不容易具备的风格。他自称“大众申”，低调、随和、开朗，充满活人感，不吝啬与业余跑者交流。还多次参与国内越野跑赛事的规划工作。这种接地气的姿态让他在跑圈拥有不错的口碑和号召力。中国越野跑在过去十年经历了从野蛮生长到阵痛洗牌的完整周期，申加升是为数不多既扛住了这个周期，又在国际赛场上持续输出成绩的运动员。

十 | 他看起来不只是一位越野跑的竞争者，还是越野文化的传播者。自2008年进入中国市场以来，Salomon萨洛蒙——这个1947年创立于法国阿尔卑斯山麓的品牌，带着山地越野的基因，经过多年的质量口碑传播，逐渐在中国跑者心中建立了天然的信任感。Salomon在中国市场得到的回报是显而易见的：2025年，Salomon在大中华区的销售额同比增长43.4%，门店总数达到286家，全年净增近100家，销售上行迹象明显。当然，Salomon继续深耕中国市场的决心也很明显。有人总结了Salomon的打法：用精英运动员稳住专业口碑，用体验式门店抓住年轻人的注意力，用极具品质感又先锋的产品形象开拓市场，用自有赛事和奖金体系搭建完整的越野跑行业生态。

十一 | 从2018年开始布局的黄金联赛，以及2025年推出的“灯塔计划”，展现了Salomon在中国的“野心”。黄金联赛以20-40公里的短距离赛道为主，高手比拼、高质量直播，被称为越野赛中的“F1”。这种赛制在降低参与门槛的同时，保留了越野跑最核心的竞技魅力。2025年，在金山岭长城举办的黄金联赛世界系列赛第二站赛事吸引了全球2500名选手同场竞技，外籍运动员超过270名，创下中国越野跑赛事国际化参与度的新纪录。Salomon这套营销组合拳的逻辑很清晰：用高曝光的赛事培养明星运动员，通过明星运动员反哺赛事影响力，最终提升整个行业的竞技水平和商业价值。这其中，最核心的一环是运动员。随着申加升的加入，Team Salomon中国成员的新阵容也基本落定。申加升、迟令杰、范邦林、张火话、唐景燕、谢雯菲、字菊伟，这个7人名单有意思：从新生代到资深，各年龄段都有；4男3女，性别均衡；项目上，覆盖了中短距离、中长距离、长距离到超长距离的全部赛道。这是Salomon在中国深耕多年后，交出的一份因地制宜的答卷——平衡且完整。申加升在这份名单中的位置当然不只是“多了一个精英运动员”。据了解，Salomon为他量身定制了360度的全方位发展计划，从顶级竞速装备、科学训练体系，到国际赛事参赛保障和通过品牌的多元化平台对其特质的全面展示。“国际申”将开启其国际化新未来：全年主战国际赛场，与全球顶级跑者深度交流，为行业带来中国跑者的声音，但“大众申”但一面也必然不会变——用亲民的姿态拉近项目和普通人的距离。这种双重形象，恰恰是Salomon在中国市场最需要的。所以，Salomon这次又精准地找对人了。这对中国越野跑的职业化新未来尤为重要，毕竟，这个新未来是由品牌和运动员一起共创的。